When Your Display Fridge IS Your Shopfront

KingCave Team
2026-02-17T08:00:00+10:00

Creyo Toppings Bar spent serious money on a store fitout — then realised the generic fridge was the weakest link. A full-body candy-stripe wrap fixed it.
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Creyo Toppings Bar spent serious money on a store fitout. Custom tilework. Branded countertops. A colour palette — yellow, orange, candy stripes — designed to feel like a vintage ice cream parlour. Then they put a standard stainless steel commercial fridge next to the counter and it looked like it belonged in a hospital kitchen.

In food retail, the display fridge is often the first thing a passing customer sees. For a store like Creyo, where the visual identity is the entire point, a generic fridge doesn't just fail to contribute — it actively undermines the brand.

The Fix

A commercial upright display fridge with a full-body gloss wrap in the Creyo brand palette. Yellow and orange candy stripes running vertically. The Creyo script logo — the same handwritten-style typeface from the store signage — across the door. The fridge doesn't just sit in the store. It looks like it was designed as part of the store.

Gloss finish for two reasons. First, Creyo's brand is playful and vibrant — matte would have felt too corporate for a frozen yoghurt shop. Second, gloss cleans easily. In a food service environment where sticky fingers and yoghurt residue are facts of life, the wrap needs to survive daily cleaning without fading or peeling. Cast vinyl handles that.

The Shopfront Effect

The fridge sits near the store entrance. From the footpath, it's the first branded element a potential customer sees — more visible than the menu board, more eye-catching than the counter display. It draws people in. The candy-stripe pattern registers as "fun" before anyone has read a single word. Parents walking past with kids are the primary foot traffic, and the fridge speaks directly to that audience.

Customers photograph themselves in front of it and share the photos. For a food retail business, that's user-generated marketing created by an asset that also keeps product cold. The fridge is simultaneously a display case, a brand ambassador, and a piece of interior design.

From the footpath, the fridge is the first branded element a customer sees — more visible than the menu board, more eye-catching than the counter display.

What Food Retailers Should Consider

If you've invested in a store fitout and your display fridge doesn't match, you've left money on the table. The fridge is often the single most visible piece of equipment in a food retail space — especially near entrances. Wrapping it to match your brand is one of the highest-impact, lowest-effort improvements you can make to your store's visual identity. And unlike a store renovation, it takes days, not months.

View the Creyo project · Explore custom branding