Gee Up

Gee Up needed branded fridges for retail activations and event pop-ups. The design had to capture their bold, electrifying brand energy — neon colours, lightning bolts, and their tagline front and centre.

Full-body vinyl wrap on a Schmick HUS-SC70B compact fridge. The wrap covers all four sides and the top, with the Gee Up logo on the glass door. Vibrant purple-to-cyan gradient with lightning bolt graphics, finished in a high-gloss laminate.

Deployed across event activations and retail partner locations. The fridges became instant brand ambassadors — eye-catching enough to stop foot traffic and start conversations.