When Your Display Fridge IS Your Shopfront
In retail food, the shopfront does the selling before a customer even walks through the door. For Creyo Toppings Bar, a frozen yoghurt brand built on colour and fun, the display fridge isn't just equipment — it's the first thing customers see from the footpath. It had to work as hard as a shop window.
The Challenge
Creyo's brand identity is playful, colourful, and deliberately over-the-top — candy stripes, polka dots, and a hand-scripted logo that feels like a dessert menu come to life. Their stores are designed to feel like stepping into an ice cream parlour from another era. But their display fridges were generic commercial units — stainless steel and glass, functional but invisible. They blended into the background instead of contributing to the brand experience.
The challenge was to transform a standard commercial display fridge into a brand feature — something that communicated Creyo's personality before a customer even read the menu.
The Approach
In food retail, every surface is an opportunity to reinforce the brand. The walls, the counter, the packaging — all of it contributes to the customer experience. A display fridge occupies prime visual real estate in any food store, typically positioned near the entrance or the counter. Wrapping it in the brand's visual identity turns dead equipment space into active brand communication.
For Creyo, the fridge needed to feel like a natural extension of the store design — not an afterthought with a logo slapped on it, but an integrated piece of the fitout that looked like it was always meant to be there.
The Execution
KingCave delivered a full-body wrap on a tall upright commercial display fridge. The design features Creyo's signature yellow and orange candy stripes with red polka dot accents — a pattern that mirrors the store's interior design. The Creyo script logo appears on both the side panel and the glass door frame, ensuring brand visibility from multiple angles.
The high-gloss laminate finish was essential for a food environment. Gloss is easier to clean — critical in a store where sticky yoghurt fingers are an occupational hazard — and the reflective surface makes the colours pop under the store's LED lighting. The design wraps continuously around corners, creating a seamless look that reads as custom furniture rather than a wrapped appliance.
The branded fridge is positioned at the store entrance — customers see the Creyo brand before they see the menu, setting the tone for the entire visit.
The Impact
Installed at the front of the store, the branded fridge became an instant landmark. Customers walking past on the footpath could see the candy-stripe pattern through the window — it became a visual cue that drew people in. Inside the store, the fridge reinforced the playful, premium aesthetic that Creyo's brand is built on.
The fridge also generated social media content organically. Customers photographed themselves in front of the fridge and shared the images — the colourful design made it a natural backdrop for the Instagram content that drives foot traffic to food retail stores.
What Food & Beverage Businesses Can Take From This
Your display fridge is the largest single piece of equipment in most food retail stores. If it's sitting there in generic stainless steel, you're wasting the most visible square metres of brand real estate in your shop. A wrapped fridge costs a fraction of a full store fitout but transforms the visual impact of the space.
For any food or beverage retailer where the fridge is customer-facing, branding it is one of the highest-impact, lowest-cost improvements you can make to your store's visual identity.
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Explore custom branding for your business. See all brandable products · Custom branded fridges · View the Creyo project