Tribe Coffee Co.

Tribe Coffee Co., a specialty coffee roaster with cafes across Queensland, wanted branded fridges and tables for their retail locations. The brief: create a cohesive brand experience that customers see the moment they walk in — from the cold brew fridge to the tables they sit at.

Full-body vinyl wrap on a commercial upright display fridge and a matching custom branded bar table. Both feature a sky-blue palette with hand-drawn coffee bean and latte art illustrations. The Tribe Coffee Co. wordmark is prominently displayed on the fridge header, side panels, and tabletop. Finished in gloss laminate for durability in a high-traffic cafe environment.

Deployed across multiple Tribe Coffee locations in Queensland. The matching fridge and table combination creates an immersive brand experience — customers are surrounded by the Tribe identity from the moment they walk in. Staff report that customers regularly photograph the fridge and share it on social media, generating organic brand exposure.